Custom CRM cost
How much does a custom CRM cost?
A custom CRM tracks leads, deals, follow-ups and customer history the way your sales team actually works. The main costs are integrations and moving your existing data in.
- Typical cost
- $12,500 - $20,500
- With AI agents
- 6-9 weeks
- Traditional build
- 10-13 weeks
We've filled this in with a typical custom crm scope. Change anything you like and the estimate updates as you go. You can download it as a PDF at the end.
What drives the cost
- Pipeline designStages, automations and follow-up rules that match how you sell.
- IntegrationsWhatsApp, email, website forms and your accounting tool.
- MigrationContacts and deal history imported from spreadsheets or another CRM.
What a typical custom crm includes
- Lead inboxLeads from website forms, WhatsApp, calls and walk-ins land in one list with their source and owner, so none sit unanswered.
- Deal pipeline boardDeals move across stages you define on a drag-and-drop board, with value and expected close date shown on each card.
- Follow-up tasksEvery lead carries a next action and due date, and overdue follow-ups appear on the rep's home screen and the manager's report.
- Customer timelineCalls, messages, emails, quotes and notes for each customer on one timeline, so whoever picks up the account has the full story.
- Quotes to invoicesQuotes built from your product list and sent as a PDF, which become an invoice in your accounting tool when the deal closes.
- Sales performanceLeads, conversions and response times per rep and per source, so you can see which channels and people actually bring in revenue.
How we usually build it
- 1 Pipeline and importsLead capture, the pipeline and follow-up tasks ship first, together with your imported contacts, because that's where deals are being lost today.
- 2 Connected channelsWhatsApp, email and website forms are then wired into the customer timeline, so reps stop copying messages by hand.
- 3 Quotes and reportingQuotes, the accounting link and management reports come last, once the pipeline data is clean enough to trust.
Common questions
Why build a custom CRM instead of using HubSpot or Salesforce?
Off-the-shelf CRMs suit many teams, and if one suits yours we'll tell you. Custom makes sense when your sales process has steps those tools handle badly, when per-seat fees add up, or when the CRM must work closely with your own systems.
Can reps message customers on WhatsApp from the CRM?
Yes, through the WhatsApp Business Platform, which needs a verified business number. Incoming messages land on the customer's timeline, and messages that start a new conversation have to use templates approved by Meta.
Will the sales team actually use it?
Adoption is the usual risk with a CRM, so we keep data entry short: a lead can be logged from a phone in a few taps. Reps try an early version and we adjust the screens to how they work.
How much does a custom CRM cost?
A typical first version of a custom CRM costs about $12,500 to $20,500 with Eaquirs Tech. That assumes user accounts & roles, reports & dashboards, email / sms / whatsapp alerts, third-party integrations, migrate from an old system. Your exact price depends on scope, and we'll send you a written plan with a fixed estimate at no charge.
How long does it take to build a custom CRM?
Around 6 to 9 weeks with our AI-assisted delivery. A traditional build would take roughly 10 to 13 weeks. Either way, you see working software every week.
Why is it faster with AI agents?
Our AI agents draft the boilerplate, tests and documentation, which takes about 35% of the hours off. Senior engineers own the architecture and review every release.